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360 PRODUCT
PHOTOGRAPHY
Many online shoppers base their purchasing decisions on product photography or are at least strongly influenced by the images they see. Without the ability to hold a product, it can be difficult for a customer to visualize an item at every angle. That's where our 360 photography service comes in. 360-degree product photography provides a next-level experience to a shopper, helping them to clearly visualize every aspect of a product, in precise detail, just as they would in-store.
360 product photography is beneficial to both buyers and sellers, and it has been proven to boost conversion rates significantly as shoppers are able to interact with the product in a way they aren't able to with a 2D image. Shoppers are able to make a more confident and informed purchasing decision, driving sales for your business and helping to reduce the instance of returns and poor reviews.
Our product photography studio is equipped with the advanced technology required to create eye-catching and engaging 360 photography to help you sell more online. With our professional eCommerce photography equipment and expertise, we're able to create interactive 360 product images that are stitched together for a smooth and seamless short video that can be used on any eCommerce website. We take photos at every angle to ensure the final product is flawless and complete, and that your final video or drag-to-rotate image looks as though it was taken in one single shot.
Looking to boost your sales with 360 product video and photography?
Our 360 Photography Process
Learn about the kind of work that goes into creating a seamless 360 product video for your eCommerce store or marketplace.
Step 1
Product Staging
Our eCommerce photographers prep and stage your product so that it looks its best. This can include steaming, cleaning, dust/lint removal, and positioning the product upright and centred to the camera.
Step 2
Image Capture
In order to create a seamless 360-degree video, between 72 and 100 images of the product are captured as it spins clockwise at equal increments. We ensure we capture every single aspect, angle, and feature so the final outcome is complete, sharp, and accurate.
Step 3
Image Processing
All images are retouched as required and the background is removed, creating the illusion of your product floating on a pure white canvas. We ensure each image is processed the same so that they all have identical colouring, lighting, and resolution.
Step 4
Photo Stitching
The photos are expertly stitched together by our experienced graphic design team, creating a video or drag-to-rotate image file that appears as it was taken in one shot, showcasing the products as it spins smoothly and seamlessly.
Step 5
File Optimization
The final 360 product video is compressed and optimized based on the requirements for the marketplace, platform or retail site in which it will appear, making upload and transfer fast and easy.
