Amazon Optimized Content
geekspeak was tasked with creating optimized content for all the Honeywell PPE brands. This began with the creation of brand-specific style guides and category-specific keyword analysis. Once complete, our team created in-depth product descriptions that conformed to the criteria of Amazon’s Product Detail Pages. This included writing benefit-driven paragraphs and feature bullets, capturing and editing multiple images for each product, and creating unique storefronts for each brand.
Amazon A+ Pages
geekspeak created Amazon A+ Pages for products across all Honeywell PPE brands. This optimized content leveraged the modular A+ format to include product-specific headers, value-driven copy, infographics, recommended industries and high-quality images showcasing key product features.
Search Engine Marketing (SEM)
geekspeak managed Amazon PPC campaigns for several PPE brands, including XtraTuf, Howard Leight, Oliver, Neos, Stanley and more. Our intimate knowledge of each brand, category and product allowed us to hone in on key search terms while adjusting product content to ensure that descriptions were in alignment with the changing marketplace. Our work for each brand included monthly reporting with a detailed breakdown of campaign metrics and recommendations.
geekspeak has become one of our most trusted Amazon partners simply because they know how to create content that helps to sell our products. They infuse our Product Detail Pages and A+ Pages with specific consumer benefits vs. mere specs and facts. And because they take time to understand our products, their product photography and image processing capture key features so that shoppers can understand the benefits. In addition to creating content for the US marketplace, geekspeak is translating and localizing content for our Amazon presence in France, UK, Germany, Italy and Spain. geekspeak consistently delivers excellent work on time or early and frequently approaches us with new ideas or initiatives