A+ pages and Amazon product descriptions
geekspeak worked closely with BOSS to optimize their A+ content and product descriptions for existing products as well as create content for new products as they were released. A+ pages highlighted product features with compelling copy and images while comparison charts were used to highlight and compare similar items within a product line. Basic listings were optimized for organic search on Amazon with a focus on the most important product attributes.
With a large catalogue of products comes the need to ensure that product content remains up- to-date and accurate. As changes were made to products, geekspeak made updates to copy and images to ensure that listings always provided a true representation of what shoppers could expect upon purchase of a Boss Audio product.
BOSS Audio products are sold through a variety of channels beyond Amazon, as a manufacturer taking control of your product content is paramount. In order to ensure that the most complete and accurate information was available in the marketplace, BOSS worked closely with geekspeak to ensure that its product content was properly formatted and updated for distribution using a syndication partner.
geekspeak has proven to be a reliable and knowledgeable partner for us, as we’ve worked to increase and optimize our presence on Amazon. They have helped us to establish our brands, Boss Audio, Sound Storm Labs and Planet Audio by accurately and consistently representing the brands in the hundreds of basic listings and A+ pages that they’ve completed for us. geekspeak has always been quick to respond to our questions about Amazon and provide us with the answers we need to move forward and differentiate our products in the online market. It’s a partnership we truly value as we continue to grow our business on Amazon.