Category: Blog

Trying to make delivery and inventory management more effective is key to operating any e-commerce store. Two of the world’s top retailers, Wal-Mart and Amazon, have announced plans to use drones for inventory management and reduce delivery costs. China’s industry […]

Successful online retailers know how important product photography is. Online shoppers don’t have the benefit of touching, smelling, or trying on products, so they rely on images to help make a decision. Professional photography is crucial for presenting products because […]

It’s a fact: email marketing outperforms social media for selling online. That should come as no surprise. Post an offer or discount on social media and there’s a risk that target customers may not be online at the time. Consequently, […]

As the growth of eCommerce expands to include millions of SKUs globally, the need to effectively organize and retrieve product information across multiple sales channels is becoming increasingly crucial. According to research by Bigcommerce.com, an estimated $40 billion in sales, […]

E-retailers already knew about the importance of social media to their ecommerce marketing efforts, but when Twitter combined forces with the Periscope app, a whole new world of possibilities opened up for customer connectivity and brand awareness. Early adopters of […]

According to “Ecommerce Trends for 2016” by Absolunet, up to 40% of customers who shop online prefer to pick up their purchases in a physical store. Although this statistic is dependent on the number of physical stores and the distribution […]

Creating a seamless user experience and improving usability is the goal of every successful eCommerce store. From how the site looks to how it functions, the goal is to move the customer effortlessly from the home page to the shopping […]

Since its introduction a few years ago, much has been made of the social media “Buy” button. Its impact on online sales, however, is still yet to be truly seen. Social media presents an enormous potential to drive online revenue, but is the Buy button […]

A+ content is an enhanced product description that’s easy for potential customers to read and understand. Images, text and comparison charts can be presented in various ways to highlight your products. Research has shown that A+ product descriptions can boost sales […]

Millennials are becoming the single most influential generation in the ecommerce universe. In the U.S., millennials (now aged 18 – 35) comprise more than half of online shoppers. In Canada, one in five shoppers in that age group made a […]