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Elevating eCommerce
Posted By geekspeak
Point of Purchase Episode 26: Elevating eCommerce with Upshelf

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. 

In this episode, geekspeak’s Tricia Williams speaks with David Benoliel, CEO of digital shelf analytics provider Upshelf. Together, Tricia and David dive into the CPG eCommerce landscape, the importance of developing optimized product content and monitoring how that content appears across channels, the teams and tools required for success, and much more.

Watch the full episode below.

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