If you’re an e-commerce business owner or brand manager, you know how important it is to protect your brand’s intellectual property and product content. Amazon Brand Registry is a program designed to help brand owners protect their intellectual property and product content on Amazon. In this article, we’ll explore what Amazon Brand Registry is, how it works, and how you can get started.
What is Amazon Brand Registry?
Amazon Brand Registry is a program that provides advanced technology to verify brand owners and stop bad actors from profiting off your hard work. It gives registered Amazon sellers access to plenty of tools for optimization, including proprietary text and image search and predictive automation. The program’s most significant benefit for manufacturers is the direct influence on their detail pages. Additionally, it offers brand owners exclusive tools to help improve conversion, drive discoverability, and protect intellectual property.
How Does Amazon Brand Registry Work?
To enroll in Amazon Brand Registry, you need an active Amazon Seller Central or Vendor Central account. Once you have an account, you can go to the official Brand Registry Portal to sign up. You will be able to enroll your brand after your brand registry account verification is completed. Fill in the fields, submit your application and wait for approval.
Why Does Amazon Brand Registry Matter?
Amazon Brand Registry matters because it helps protect your brand’s intellectual property and product content on Amazon. It provides brand owners with exclusive tools to help improve conversion, drive discoverability, and protect intellectual property. Amazon prioritizes brand owners over resellers as it tackles counterfeiters, hijackers, and other bad actors who diminish the integrity of the marketplace. If you’re a brand owner with a trademark, there is no reason not to apply for Amazon Brand Registry with its myriad advantages in the form of Amazon Brand protection, marketing, and analytics benefits.
How to Get Started with Amazon Brand Registry
1. Create a Brand Registry Account: Once you have an active Amazon Seller Central or Vendor Central account, you can go to the official Brand Registry Portal to sign up.
2. Enroll Your Brand: Fill in the field with the details of the products like country of origin, manufacturing details, GTINs, UPCs, or EANs, and submit your application.
3. Wait for Approval: Generally, an application can take several months to be processed before your brand is registered.
Benefits of Amazon Brand Registry
1. Protect Your Brand: Amazon Brand Registry helps protect your brand’s intellectual property and product content on Amazon.
2. Improve Conversion: Amazon offers an exclusive set of tools to brand owners to help improve conversion.
3. Drive Discoverability: Amazon Brand Registry helps brand owners drive discoverability on Amazon.
4. Real-time Brand Protection: Amazon Brand Registry provides real-time brand protection by detecting and removing counterfeit products.
5. Access to Powerful Tools: Enrolling in Brand Registry is the first step to become eligible for many brand building programs.
Amazon Brand Registry is a program designed to help brand owners protect their intellectual property and product content on Amazon. It provides brand owners with exclusive tools to help improve conversion, drive discoverability, and protect intellectual property. If you’re an e-commerce business owner or brand manager, enrolling in Amazon Brand Registry is a must. It can help you protect your brand, improve conversion, and drive discoverability on Amazon. To learn more about Amazon Brand Registry, reach out to geekspeak Commerce today.
Contact geekspeak Commerce today to learn more about how Amazon Brand Registry can help protect your brand and improve your e-commerce business.