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Will the Apple Watch change the eCommerce landscape? It already is!

Mar 06/admin
Apple wasn’t the first to launch a pairable wearable – Pebble and Samsung beat them to the punch with smartwatches and Google introduced Google Glass in 2012 – but Apple’s ability to popularize existing technology is legendary. Its introduction of the Apple Watch in early 2015 has developers and eCommerce gian ...
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Want to improve the usability of your eCommerce site? Psst…Pay attention to your product taxonomy!

Mar 05/admin
Product taxonomy organizes merchandise into hierarchies and categories to help customers search and browse items using both drop-down menus and left-hand navigational bars. A well-designed taxonomy keeps the user’s needs front and centre, taking into account how they typically search or browse for products. W ...
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Wait, What..? Gamification in eCommerce? Yes, it’s a sure win!

Mar 04/admin
Gamification – or the use of the principles and mechanics of gaming in non-gaming contexts – is all around us. It appeals to our desire as human beings to establish rules, create winners and losers, and compete and collaborate. It gives us levels to achieve, quests to complete, points to garner, and rewards to ...
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Launching your online store in 2016? Here is what you should be doing now.

Mar 03/admin
There are a lot of decisions involved with the launch of an online store and focusing your attention on some of the more important aspects of eCommerce can save you time, money, and frustration. Here are the key areas to consider: 1. Picking Your Online Platform The first decision should focus on the type of ...
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Shopping on the new Apple TV; a game-changer? We’re about to find out.

Mar 02/admin
On September 9, 2015, Apple launched its latest iteration of the Apple TV. It has all the usual bells and whistles you’d expect from Apple – a remote control that lets you “swipe” quickly through lists, Siri’s voice command feature, and so on – but the big news for eCommerce is the ability to download reta ...
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So what, I don’t have great product photos? No BIG deal right? Wrong!

Mar 01/admin
So, your site is designed, product descriptions are written, the shopping cart is all ready to go, so what if you don’t have great photos? No big deal right?  Wrong! It is a very big deal. Not having clear, original, and professional-looking photography could make the difference between a purchase and a pass in ...
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Should you outsource your product content creation? Yes! Here are 4 great reasons why.

Feb 29/admin
Great content should feel natural. It is clear, concise, and compelling. Expertly presented, it helps convert browsers into buyers. But producing polished, informative content for your eCommerce store on a regular basis takes an enormous amount of time and know-how. Fortunately, help is at hand! Here are four r ...
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How can SEO drive your e-commerce business?

Feb 29/admin
Not optimizing your site content and product descriptions for search engines such as Google is a bit like not bothering with a sign or a window display for a physical store. There’s no point in selling your products online if no one can find them. Let’s look at three components of SEO that can help drive poten ...
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