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GET MARKETING INSIGHTS TO GROW YOUR AMAZON BUSINESS
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May 26/admin
According to “Ecommerce Trends for 2016” by Absolunet, up to 40% of customers who shop online prefer to pick up their purchases in a physical store.
Although this statistic is dependent on the number of physical stores and the distribution network a retailer has, an increasing number of big chain names are ...
May 11/admin
Creating a seamless user experience and improving usability is the goal of every successful eCommerce store. From how the site looks to how it functions, the goal is to move the customer effortlessly from the home page to the shopping cart to the checkout.
Take a look at five ways to leverage UX/Usability in th ...
Apr 15/admin
Since its introduction a few years ago, much has been made of the social media “Buy” button. Its impact on online sales, however, is still yet to be truly seen. Social media presents an enormous potential to drive online revenue, but is the Buy button the answer? In this post, we’ll ...
Apr 04/admin
A+ content is an enhanced product description that’s easy for potential customers to read and understand. Images, text and comparison charts can be presented in various ways to highlight your products. Research has shown that A+ product descriptions can boost sales by 3 – 10%, so getting the most out of t ...
Mar 22/admin
Millennials are becoming the single most influential generation in the eCommerce universe. In the U.S., millennials (now aged 18 – 35) comprise more than half of online shoppers. In Canada, one in five shoppers in that age group made a purchase from a mobile phone. In Europe, 78% of millennials chose to purchase fro ...
Mar 10/admin
Major DIY eCommerce platforms such as Shopify and Bigcommerce have extensive app stores offering hundreds of add-on applications designed to help merchants build more successful online stores. From inventory and shipping management to customer service and cart abandonment, the focus of these applications is to hel ...
Mar 09/admin
As technology progresses and retailers increasingly make use of the internet, there has never been a stronger need for excellent online merchandising strategies. But what are the most effective and efficient strategies?
1. How can I use images effectively?
Avoid stock images and make high-quality, high-res ...
Mar 07/admin
The line between online and offline shopping is becoming increasingly blurred as shoppers use both in tandem to fulfill their needs. Smart retailers know that, despite the two being separate entities, shared merchandising principles exist between them. Here they are;
Principle 1. Think about product placem ...