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Feb 02/admin
While mobile devices have always served as tools for communication, the way we interact with these devices is quickly changing. Personal calls and texts are commonplace activities but more and more, online time is spent in communication between consumers and retailers. Increasingly, new tools are allowing brands t ...
Feb 02/admin
It’s another bright and shiny new year, and ecommerce continues to evolve with new and innovative trends. Online spending is growing and is expected to exceed $400 billion per year in the U.S. by 2018 and nearly $40 billion in Canada by 2019. In order to actively engage customers and stay ahead in today’s comp ...
Dec 01/admin
With all the new technologies available to help e-commerce stores grow sales, perhaps the easiest to implement is live streaming video. It’s a measurable and cost-effective option that lets you tell consistent brand and product stories while explaining product benefits and offering click-to-buy convenience.
A ...
Nov 24/admin
Trying to make delivery and inventory management more effective is key to operating any e-commerce store. Two of the world’s top retailers, Wal-Mart and Amazon, have announced plans to use drones for inventory management and reduce delivery costs. China’s industry giant, Alibaba, is testing drones in China, an ...
Oct 01/admin
Successful online retailers know how important product photography is. Online shoppers don’t have the benefit of touching, smelling, or trying on products, so they rely on images to help make a decision. Professional photography is crucial for presenting products because it helps reduce the number of returns and ...
Sep 30/admin
It’s a fact: email marketing outperforms social media for selling online. That should come as no surprise. Post an offer or discount on social media and there’s a risk that target customers may not be online at the time. Consequently, the offer gets lost in an avalanche of posts when they do eventually log in. ...
Aug 24/admin
As the growth of eCommerce expands to include millions of SKUs globally, the need to effectively organize and retrieve product information across multiple sales channels is becoming increasingly crucial.
According to research by Bigcommerce.com, an estimated $40 billion in sales, or roughly 3.5%, is lost annual ...
Jun 20/admin
E-retailers already knew about the importance of social media to their ecommerce marketing efforts, but when Twitter combined forces with the Periscope app, a whole new world of possibilities opened up for customer connectivity and brand awareness.
Early adopters of the livestreaming video app – think of it a ...