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GET MARKETING INSIGHTS TO GROW YOUR AMAZON BUSINESS
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Feb 14/admin
The task of selling products on Amazon can be a challenging one. Chances are if you are reading this article and are interested in Amazon A+, you already know this – because you have experienced the level of effort and determination it takes to craft a quality product and sell it successfully. The strategic ...
Sep 29/admin
Online Shopping and the Importance of Visual Media
When considering the number of products are available online for purchase and the number of retailers competing for sales and customer loyalty, it’s obvious that a great first impression is essential. While accurate and engaging copy is important, product pho ...
Jul 16/admin
Sellers on Amazon will now have more online space to showcase their entire line of products. Amazon is replacing its Brand Pages with Amazon Stores, an improved solution that allows sellers to create a customized shopping experience with their own landing page on Amazon. It’s a free, self-service product that le ...
Jun 21/admin
Competition is fierce when it comes to ecommerce, and retailers need to stay ahead of the curve to remain competitive with today’s consumers. The relevance of video is growing as the number of platforms, services and devices available to consumers increases. This growth has lead to more interactive ways to commu ...
Ready. Set. Scale: How we’re changing ecommerce merchandising with Natural Language Generation (NLG)
Jun 19/admin
To understand why natural language generation (NLG) is on the cusp of becoming the new standard in ecommerce merchandising, you need to understand the concept of natural language. In the simplest of terms, NLG is a form of Artificial Intelligence; a sub-field of computer science that draws raw data, interpre ...
Jun 12/admin
Direct-to-Consumer (DTC) selling in the world of retail can be a game changer for any manufacturer whose brand carries clout. For big brands such as Coach, Nike and Michael Kors, choosing DTC selling packs a lot of value as it preserves their brand integrity and allows them to control how and when their products a ...
May 02/admin
Amazon’s EBC (Enhanced Brand Content) pages provide sellers with the ability to provide their customers with enhanced content and images to help influence their buying decisions. Previously available by invite only, Amazon has now made EBC pages avaiable to all third-party sellers. EBC pages provide sellers with ...
Mar 06/admin
Beacons offer a relatively new and innovative way for retailers to communicate with customers through their mobile devices, bringing online and offline shopping together. While online shopping is continually growing, most retailers are omni-channel; beacon technology helps to bridge the gap between the various sho ...