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GET MARKETING INSIGHTS TO GROW YOUR AMAZON BUSINESS
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Jan 09/admin
For the new seller, Amazon can be a tricky platform to navigate. The marketplace has many lengthy guidelines that sellers must follow, related to anything from the content you can publish, to logistical requirements like how quickly you need to respond to customer inquiries or ship products after they are ordered. ...
Jan 04/admin
As 2018 ends and we head into a new quarter, it is important to start thinking of your 2019 advertising strategies. For eCommerce sellers, social media is steadily becoming an alternative – or addition – to traditional Google and Amazon pay-per-click advertising. As such, we have put together a guide ...
Dec 19/admin
As eCommerce grows and evolves, new platforms emerge for brands and retailers to leverage in their online selling strategies. Traditional channels like Amazon can now be complemented by a social selling strategy – particularly on Instagram for highly visual brands and products.
Instagram is steadily growing i ...
Nov 08/admin
With more customers shopping online than ever before, a well-presented image gallery is becoming increasingly important for eCommerce sellers. Without the ability for customers to pick up a product, feel it, and experience all of its details as they would in a brick and mortar store, it is critical that sellers pr ...
Oct 12/admin
Beyond a foundation of Search Engine Marketing (SEM) expertise and a well-established advertising strategy, content is one of the most important factors that drives ad success. A strong Pay Per Click (PPC) campaign should feature high-quality, engaging and persuasive SEO copywriting in both the ad itself and on ...
Sep 13/admin
When it comes to building an eCommerce website, one of the most important features you should consider is the user experience (UX for short). How will visitors become customers if they cannot easily find what they’re looking for on your site? As important as good quality content is, UX is a big part of what help ...
Aug 21/admin
Let’s face it: we are now in a mobile-first world. From social media apps to eCommerce marketplaces, consumers are now using mobile devices as the primary tool to search for and purchase items. In fact, it is projected that worldwide, consumers will spend $669 billion USD via mobile shopping this year alone.
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Jul 11/admin
Google research shows that up to 60% of online searches now occur on a mobile device. This should not come as a surprise to most eCommerce professionals and sellers, but rather a validation of the shopping trends we have witnessed in this mobile-first world. There is, however, a growing type of search that we shou ...