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Boss Audio Systems is a North American consumer electronics company that manufactures a variety of audio video products for entertainment on land and water. Offering a mix of receivers, speakers, subwoofers, amplifiers and video players for automobiles, boats, ATVs and motorcycles, Boss products are directed at young male consumers looking for more music options for their vehicles.

A+ pages and Amazon product descriptions

Boss has a large presence on Amazon with hundreds of audio video products between its main brand, Boss Audio, and related brands, Sound Storm Labs and Planet Audio. In order to differentiate their products from the competition on Amazon, Boss engaged geekspeak to create dynamic and informative A+ pages that would highlight all of the product features with compelling copy and images. geekspeak also optimized the existing product descriptions for all of the Amazon listings under the three brands, making them more concise and consistent with the A+ pages.

As new products are released and changes are made to the various lines, geekspeak maintains the descriptions and A+ pages, updating product information and images to ensure that listings always provide the most up-to-date information to shoppers.

Content Syndication

Boss Audio products are also sold through a variety of channels beyond Amazon. In order to ensure that the most accurate and engaging information is available in the marketplace, Boss works closely with a content syndication partner. Their partner supplies consumer electronics product data to resellers, distributors, manufacturers and website portals such as Newegg and Walmart.

geekspeak collaborated with the syndication partner to create enhanced marketing content for distribution to multiple channels. Once product descriptions and A+ pages were completed on Amazon, geekspeak used all the copy and digital assets to create content, including A+-style pages. As information and images are updated on Amazon, changes are also made in the data management system, to ensure continuity and accuracy for a better shopping experience across all marketplaces.

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