Embracing the philosophy of "Total Retail", Best Buy Canada focuses on enhancing the customer experience by offering online, mobile, and in-store channels that provide consumers with a variety of options when it comes to researching and purchasing products. The company's online and in-store success has been recognized through the Canadian Post 'Best Omni-Chanel Integration' award.
In-Depth Buying Guides
To support Best Buy’s enhanced customer service initiative, geekspeak wrote a series of in-depth product category buying guides for Future Shop websites. The SEO-enhanced, online buying guides described product features, benefits and pros & cons to provide consumers with valuable information to make informed, well-researched buying decisions.
Informative Brand Comparison
geekspeak also provided a series of in-depth brand comparison charts of the latest technology in electronic devices, gaming consoles, smartphones, operating systems and brands. The comparisons focussed on descriptive, informative content. The mandate was to make purchasing decisions easier by demystifying technical information and helping consumers to understand terminology, features and benefits across similar products.