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Founded in Denmark in 1925, the prestigious electronics brand Bang & Olufsen is renowned for its iconic design style and commitment to audio-visual excellence. Over the years, Bang & Olufsen have created a world-class range of televisions, music systems and high-performance loudspeakers that draw on their innovative technologies while appealing to consumers' emotional and tactile sensibilities.

A sub-brand of Bang & Olufsen, B&O Play brings the company's attention to detail, craftsmanship, design excellence and product innovation to today's cosmopolitan and mobile music lovers.

B&O Play's award-winning designers have transformed consumers' listening experiences with high-quality in-home music systems, portable speakers and headphones that integrate seamlessly into their active daily lives. A sleek, modern aesthetic, carefully curated colors and materials, and cool tactile surfaces make B&O Play products an exciting choice for today's music enthusiasts.

Localized Content & Translation Services

With the selected SEO keywords and phrases, geekspeak writers researched and crafted Amazon product listings and A+ product pages to provide detailed information for potential B&O Play consumers.

Amazon product listings offer an overview of a B&O Play product accompanied by five long bullets outlining the item’s features and benefits for consumers. The A+ product pages provide even more useful information for shoppers, with module-based content that includes a product overview, company overview, multiple features and benefits and a handy comparison chart. Both types of content are SEO-optimized with strategically placed, organically used keywords and phrases. Initial content was localized for the UK and Canadian markets then translated into six additional languages (French, Spanish, Italian, Chinese, Japanese and German) to reach B&O Play's global audience.

Design & Layout

Complementing B&O Play's strong design aesthetic, geekspeak created optimized module-based images to capture the attention of the high-end brand's discerning consumers. Deliverables included one large product banner image combined with select smaller images that were resized and placed with text or graphics for maximum impact.

Reaching the Target Audience

Having created the content and received approval, the geekspeak team worked with B&O Play to get these newly created materials to the brand's global target audience.

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