Selling Products on Amazon? 5 Reasons Why Your Brand Needs an Amazon Advertising Strategy

Selling Products on Amazon? 5 Reasons Why Your Brand Needs an Amazon Advertising Strategy

With more and more online shoppers turning to Amazon to search for and purchase products every day, there is a higher expectation for quality content and more competition than ever before. If you are a brand that is currently selling on Amazon, then you know first-hand that this is true. Last week, we wrote about a new update to Amazon PPC ad placement that changes the way advertisers leverage Amazon as a strategy, and can lead to massive returns.   If you are not already advertising on Amazon, it is…

Is Amazon Changing Its Ad Placement? What This Means for Amazon Advertising and Advertisers

Is Amazon Changing Its Ad Placement? What This Means for Amazon Advertising and Advertisers

Anyone selling on Amazon knows that it is not only a great marketplace to showcase your products, but it’s also very competitive. Sellers on the platform, especially those leveraging Amazon advertising management services, have often taken advantage of Amazon’s Sponsored Product and Headline Ad features to grow sales. These features have seen some changes through the years and it seems new updates may be on the way.     Amazon has changed its ad placement for both Sponsored Product Ads and Headline Ads.   A quick view on Amazon today…

AMAZON A+: ENHANCE YOUR AMAZON DETAIL PAGE WITH CONTENT THAT SELLS

AMAZON A+: ENHANCE YOUR AMAZON DETAIL PAGE WITH CONTENT THAT SELLS

The task of selling products on Amazon can be a challenging one. Chances are if you are reading this article and are interested in Amazon A+, you already know this – because you have experienced the level of effort and determination it takes to craft a quality product and sell it successfully. The strategic presentation of your brand and products to your buyers online – and on Amazon specifically – is a critical step in the selling process. According to research, over 50% of consumers in the United States use…

Here’s What You Need to Know About the New Amazon Store Fronts

Here’s What You Need to Know About the New Amazon Store Fronts

Sellers on Amazon will now have more online space to showcase their entire line of products. Amazon is replacing its Brand Pages with Amazon Stores, an improved solution that allows sellers to create a customized shopping experience with their own landing page on Amazon. It’s a free, self-service product that lets brand owners design and display a multi-page store that showcases their products and brand for an enhanced ecommerce shopping experience.   Amazon Stores allow for more creativity than the previous brand pages. You can build highly customizable content with…

Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Online Shopping and the Importance of Visual Media   When considering the number of products are available online for purchase and the number of retailers competing for sales and customer loyalty, it’s obvious that a great first impression is essential. While accurate and engaging copy is important, product photos are necessary to truly capture customer attention at first glance. Research shows that visuals are the most influential factor affecting a consumer’s purchase decision.   Great images bring written product descriptions to life. Once a potential customer has arrived at your…

Ready. Set. Scale: How we’re changing ecommerce merchandising with Natural Language Generation (NLG)

Ready. Set. Scale:  How we’re changing ecommerce merchandising with Natural Language Generation (NLG)

To understand why natural language generation (NLG) is on the cusp of becoming the new standard in ecommerce merchandising, you need to understand the concept of natural language.  In the simplest of terms, NLG is a form of Artificial Intelligence; a sub-field of computer science that draws raw data, interprets it, and then presents it back to us not in specs, statistics or graphs but in remarkably articulate human language.   While this in itself is extraordinary, it’s the high rate of speed and staggering volume of product data that…

Shoppable Video: Coming to a Screen Near You

Shoppable Video: Coming to a Screen Near You

Competition is fierce when it comes to ecommerce, and retailers need to stay ahead of the curve to remain competitive with today’s consumers. The relevance of video is growing as the number of platforms, services and devices available to consumers increases. This growth has lead to more interactive ways to communicate with consumers, such as an unobtrusive yet engaging option known as shoppable video.     The Rise of Video Content   The use of video content itself is nothing new; many retailers have implemented some form of it already….

Selling on Amazon? Here’s why you should include Enhanced Brand Content (EBC) pages in your product listing!

Selling on Amazon?  Here’s why you should include Enhanced Brand Content (EBC) pages in your product listing!

Amazon’s EBC (Enhanced Brand Content) pages provide sellers with the ability to provide their customers with enhanced content and images to help influence their buying decisions. Previously available by invite only, Amazon has now made EBC pages avaiable to all third-party sellers. EBC pages provide sellers with the ability to showcase additional product content using one of five templates, similar to Vendor Central and Vendor Express A+ pages. With its growing availability, jumping on EBC content now before it becomes the norm (or potentially, the requirement), will give your product…

The Big Shift Towards DTC (Direct-to-Consumer) Selling

The Big Shift Towards DTC (Direct-to-Consumer) Selling

Direct-to-Consumer (DTC) selling in the world of retail can be a game changer for any manufacturer whose brand carries clout. For big brands such as Coach, Nike and Michael Kors, choosing DTC selling packs a lot of value as it preserves their brand integrity and allows them to control how and when their products are marketed.  For consumers, it’s all about having access to the latest styles, customized offers and superior customer service.   DTC eliminates the third-party retailer and allows manufacturers to market and sell their products directly to…

Mobile Ecommerce and Beacons: Where Online and Offline Shopping Coexist

Mobile Ecommerce and Beacons: Where Online and Offline Shopping Coexist

Beacons offer a relatively new and innovative way for retailers to communicate with customers through their mobile devices, bringing online and offline shopping together. While online shopping is continually growing, most retailers are omni-channel; beacon technology helps to bridge the gap between the various shopping channels for a highly personalized experience. Apple was the first company to bring beacon technology mainstream with iBeacon. Apple’s iBeacon is built into its devices and iOS7 mobile operating system, however third party manufacturers have built beacons that can send iBeacon messages to Apple devices….