Selling with email marketing? – Here are 4 simple ways to boost ecommerce sales

Selling with email marketing? – Here are 4 simple ways to boost ecommerce sales

It’s a fact: email marketing outperforms social media for selling online. That should come as no surprise. Post an offer or discount on social media and there’s a risk that target customers may not be online at the time. Consequently, the offer gets lost in an avalanche of posts when they do eventually log in. By contrast, send an automated – yet personalized – email and your offer will reside in the most intimate of digital spaces: the inbox. Research by the Direct Marketing Association uncovered these interesting numbers: 4,000%…

Does your eCommerce store need a product information management system (PIM)? Yes, it just may!

Does your eCommerce store need a product information management system (PIM)? Yes, it just may!

As the growth of eCommerce expands to include millions of SKUs globally, the need to effectively organize and retrieve product information across multiple sales channels is becoming increasingly crucial. According to research by Bigcommerce.com, an estimated $40 billion in sales, or roughly 3.5%, is lost annually due to “supply chain information inefficiencies.” Companies are currently spending an average of 25 minutes per SKU per year to clean out and synch old information. Often, products can take an average of four weeks to launch. Here are four reasons a well-designed product…

Thinking of Periscope for your eCommerce strategy? Here are some great ideas.

Thinking of Periscope for your eCommerce strategy? Here are some great ideas.

E-retailers already knew about the importance of social media to their ecommerce marketing efforts, but when Twitter combined forces with the Periscope app, a whole new world of possibilities opened up for customer connectivity and brand awareness.   Early adopters of the livestreaming video app – think of it as YouTube without the hassle of uploading and with the convenience of a readymade Twitter audience – include such notables as beverage companies Red Bull and Mountain Dew, music streaming giant, Spotify, and major fashion line, DKNY.   What’s all the…

Click and Collect –It’s a win-win for eCommerce

Click and Collect –It’s a win-win for eCommerce

According to “Ecommerce Trends for 2016” by Absolunet, up to 40% of customers who shop online prefer to pick up their purchases in a physical store. Although this statistic is dependent on the number of physical stores and the distribution network a retailer has, an increasing number of big chain names are making click and collect a standard way of moving product to people. Here are five reasons why providing the option to purchase and pick-up is essential for eCommerce retailers with physical stores: 1. Customer convenience With the advent…

Better UX, Site Usability: What’s in it for the eCommerce store?

Better UX, Site Usability: What’s in it for the eCommerce store?

Creating a seamless user experience and improving usability is the goal of every successful eCommerce store. From how the site looks to how it functions, the goal is to move the customer effortlessly from the home page to the shopping cart to the checkout.   Take a look at five ways to leverage UX/Usability in the eCommerce sector that aim to improve design and boost conversions.       Let’s get logical An eCommerce store must offer a simple, intuitive layout that engages the buyer immediately upon site entry. Without…

The social media BUY button is here! But will it really impact your eCommerce sales?

The social media BUY button is here! But will it really impact your eCommerce sales?

Since its introduction a few years ago much has been made of the social media “Buy” button. Its impact on online sales  however is still yet to be truly seen. Social media presents an enormous potential to drive online revenue, but is the Buy button the answer? In this post we’ll look at the different buttons and how they’re being used.   Make Mobile Buying Easier   The main aim of the Buy button is to make it easier for eCommerce businesses to connect and engage directly with customers, drive more conversions, and remove some…

How to get Amazon A+ detail pages, no matter your account type!

How to get Amazon A+ detail pages, no matter your account type!

A+ content is an enhanced product description that’s easy for potential customers to read and understand. Images, text and comparison charts can be presented in various ways to highlight your products. Research has shown that A+ product descriptions can boost sales by 3 – 10%, so getting the most out of the Amazon templates, modules and accounts is crucial.  In this post, we want to share our knowledge and expertise on Amazon’s account types and eligibility requirements. Account Type: Amazon Seller Central If you’re already selling products on Amazon, chances are…

Bro: Millennials are turning eCommerce on its head. Here’s how to reach these shoppers!

Bro: Millennials are turning eCommerce on its head. Here’s how to reach these shoppers!

Millennials are becoming the single most influential generation in the ecommerce universe. In the U.S., millennials (now aged 18 – 35) comprise more than half of online shoppers. In Canada, one in five shoppers in that age group made a purchase from a mobile phone. In Europe, 78% of millennials chose to purchase from one retailer over another based purely on delivery options. Some known facts: millennials like to browse in-store, then seek out the best price online. They’re won over with the cheapest delivery options. They want to buy…

The BIG round up! Site add-ons that are helping sellers build better online stores.

The BIG round up! Site add-ons that are helping sellers build better online stores.

Major DIY ecommerce platforms such as Shopify and Bigcommerce have extensive app stores offering hundreds of add-on applications designed to help merchants build more successful online stores. From inventory and shipping management to customer service and cart abandonment, the focus of these applications is to help sellers drive sales by improving their online store. Although not exhaustive, here are some apps that can help an ecommerce store drive purchases and boost revenue: Product Description Generator A downside to operating an online store is the necessity to describe every single product…