Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Online Shopping and the Importance of Visual Media   When considering the number of products are available online for purchase and the number of retailers competing for sales and customer loyalty, it’s obvious that a great first impression is essential. While accurate and engaging copy is important, product photos are necessary to truly capture customer attention at first glance. Research shows that visuals are the most influential factor affecting a consumer’s purchase decision.   Great images bring written product descriptions to life. Once a potential customer has arrived at your…

Ready. Set. Scale: How we’re changing ecommerce merchandising with Natural Language Generation (NLG)

Ready. Set. Scale:  How we’re changing ecommerce merchandising with Natural Language Generation (NLG)

To understand why natural language generation (NLG) is on the cusp of becoming the new standard in ecommerce merchandising, you need to understand the concept of natural language.  In the simplest of terms, NLG is a form of Artificial Intelligence; a sub-field of computer science that draws raw data, interprets it, and then presents it back to us not in specs, statistics or graphs but in remarkably articulate human language.   While this in itself is extraordinary, it’s the high rate of speed and staggering volume of product data that…

Shoppable Video: Coming to a Screen Near You

Shoppable Video: Coming to a Screen Near You

Competition is fierce when it comes to ecommerce, and retailers need to stay ahead of the curve to remain competitive with today’s consumers. The relevance of video is growing as the number of platforms, services and devices available to consumers increases. This growth has lead to more interactive ways to communicate with consumers, such as an unobtrusive yet engaging option known as shoppable video.     The Rise of Video Content   The use of video content itself is nothing new; many retailers have implemented some form of it already….

Selling on Amazon? Here’s why you should include Enhanced Brand Content (EBC) pages in your product listing!

Selling on Amazon?  Here’s why you should include Enhanced Brand Content (EBC) pages in your product listing!

Amazon’s EBC (Enhanced Brand Content) pages provide sellers with the ability to provide their customers with enhanced content and images to help influence their buying decisions. Previously available by invite only, Amazon has now made EBC pages avaiable to all third-party sellers. EBC pages provide sellers with the ability to showcase additional product content using one of five templates, similar to Vendor Central and Vendor Express A+ pages. With its growing availability, jumping on EBC content now before it becomes the norm (or potentially, the requirement), will give your product…

The Big Shift Towards DTC (Direct-to-Consumer) Selling

The Big Shift Towards DTC (Direct-to-Consumer) Selling

Direct-to-Consumer (DTC) selling in the world of retail can be a game changer for any manufacturer whose brand carries clout. For big brands such as Coach, Nike and Michael Kors, choosing DTC selling packs a lot of value as it preserves their brand integrity and allows them to control how and when their products are marketed.  For consumers, it’s all about having access to the latest styles, customized offers and superior customer service.   DTC eliminates the third-party retailer and allows manufacturers to market and sell their products directly to…

Mobile Ecommerce and Beacons: Where Online and Offline Shopping Coexist

Mobile Ecommerce and Beacons: Where Online and Offline Shopping Coexist

Beacons offer a relatively new and innovative way for retailers to communicate with customers through their mobile devices, bringing online and offline shopping together. While online shopping is continually growing, most retailers are omni-channel; beacon technology helps to bridge the gap between the various shopping channels for a highly personalized experience. Apple was the first company to bring beacon technology mainstream with iBeacon. Apple’s iBeacon is built into its devices and iOS7 mobile operating system, however third party manufacturers have built beacons that can send iBeacon messages to Apple devices….

Conversational Commerce and The Rise of Chatbots–Automation with a Personal Touch

Conversational Commerce and The Rise of Chatbots–Automation with a Personal Touch

While mobile devices have always served as tools for communication, the way we interact with these devices is quickly changing. Personal calls and texts are commonplace activities but more and more, online time is spent in communication between consumers and retailers. Increasingly, new tools are allowing brands to communicate with customers through mobile devices in new, innovative and personalized ways.       The idea of conversational commerce, coined by Uber’s Chris Messina, speaks to this growing trend of communication between businesses and consumers through messaging apps. Rather than just clicking…

Ecommerce Trends – The 2017 game changers!

Ecommerce Trends – The 2017 game changers!

It’s another bright and shiny new year, and ecommerce continues to evolve with new and innovative trends. Online spending is growing and is expected to exceed $400 billion per year in the U.S. by 2018 and nearly $40 billion in Canada by 2019. In order to actively engage customers and stay ahead in today’s competitive market, consider the following game changers affecting ecommerce in 2017.     Mobile Engagement   While consumers have been using their smartphones and tablets to shop online for a while now, to date they’ve been…

Now Playing: Harnessing live streaming to grow your e-commerce sales

Now Playing: Harnessing live streaming to grow your e-commerce  sales

With all the new technologies available to help e-commerce stores grow sales, perhaps the easiest to implement is live streaming video. It’s a measurable and cost-effective option that lets you tell consistent brand and product stories while explaining product benefits and offering click-to-buy convenience.   Apps from the likes of Meerkat and Periscope make it possible for just about anyone to create a live streaming video. Since its acquisition by Twitter, Periscope has become a popular vehicle through which to live stream video to a Twitter feed and allow real…

Rise of the drones: Will delivery automation bring eCommerce growth?

Rise of the drones: Will delivery automation bring eCommerce growth?

Trying to make delivery and inventory management more effective is key to operating any e-commerce store. Two of the world’s top retailers, Wal-Mart and Amazon, have announced plans to use drones for inventory management and reduce delivery costs. China’s industry giant, Alibaba, is testing drones in China, and delivery company, DHL, is already using drones for package delivery in Europe. What does this mean for the growth of the average eCommerce store? We want it now Consumers have already shown a willingness to pay more to get something they want…