How to Create Content that Drives Google & Amazon PPC Success

How to Create Content that Drives Google & Amazon PPC Success

Beyond a foundation of Search Engine Marketing (SEM) expertise and a well-established advertising strategy, content is one of the most important factors that drives ad success. A strong Pay Per Click (PPC) campaign should feature high-quality, engaging and persuasive SEO copywriting in both the ad itself and on its landing page. Here are the top four areas in which quality written content leads to PPC success on Amazon and other channels.   1.  Increased Click-Through Rate (CTR): Good quality copy on a Google or Amazon PPC ad can help improve…

User Experience (UX) is Everything: Best Practices for eCommerce Web Design and Taxonomy

User Experience (UX) is Everything: Best Practices for eCommerce Web Design and Taxonomy

When it comes to building an eCommerce website, one of the most important features you should consider is the user experience (UX for short). How will visitors become customers if they cannot easily find what they’re looking for on your site? As important as good quality content is, UX is a big part of what helps make that content findable. It also acts as the basis of your site taxonomy, which designates categories and hierarchies within your eCommerce site’s search and navigation.   Here are the top four areas of…

Going Mobile: How to Ensure Your Content Fits a Smaller Screen

Going Mobile: How to Ensure Your Content Fits a Smaller Screen

Let’s face it: we are now in a mobile-first world. From social media apps to eCommerce marketplaces, consumers are now using mobile devices as the primary tool to search for and purchase items. In fact, it is projected that worldwide, consumers will spend $669 billion USD via mobile shopping this year alone. When it comes to creating content to fit mobile searchers’ screens, there are three main areas of focus: Written Content, Imagery and Web Design. Here are the top five tips for eCommerce mobile optimization within these three focus…

Hey Google/Siri/Alexa: How Do You Optimize Product Content for Voice Search?

Hey Google/Siri/Alexa: How Do You Optimize Product Content for Voice Search?

Google research shows that up to 60% of online searches now occur on a mobile device. This should not come as a surprise to most eCommerce professionals and sellers, but rather a validation of the shopping trends we have witnessed in this mobile-first world. There is, however, a growing type of search that we should all be paying more attention to: voice search. Google reports that 20% of all mobile searches are voice search. That number is predicted by comScore to grow to 50% by the year 2020. A change…

Amazon Pay Per Click: How to Launch Your Own Ad Campaigns on Amazon

Amazon Pay Per Click: How to Launch Your Own Ad Campaigns on Amazon

As experienced eCommerce sellers know, bringing shoppers to your page is not always a simple feat. From implementing quality SEO practices to launching well-researched and engaging Pay Per Click (PPC) campaigns, there is work required to gain visibility online. As more and more shoppers turn to Amazon to search for and purchase products, advertising on the platform becomes increasingly important. That being said, it is not enough to simply jump right into the advertising game. Amazon PPC requires preparation and a set of steps to follow to ensure a higher…

Prime Day 2018: How to Prepare Your Business for Amazon’s Big Day

Prime Day 2018: How to Prepare Your Business for Amazon’s Big Day

Often referred to as “the Black Friday of Summer,” Amazon Prime Day is an annual Amazon-wide sale available to Prime members that takes place mid-July and features promotions across thousands of items sold on the online marketplace. While the exact date of Prime Day 2018 has yet to be confirmed by Amazon, we estimate this year’s event will take place July 10-11, with the first deals launching as early as July 9. Established in 2015, Amazon Prime Day has become a global phenomenon for both businesses and consumers. On the…

Can Augmented Reality (AR) take eCommerce to a new level? Here’s how pioneering companies are already doing just that.

Can Augmented Reality (AR) take eCommerce to a new level? Here’s how pioneering companies are already doing just that.

Imagine being able to extend the shopping experience into a consumer’s home, virtually, allowing them to experience your products as more than a set of simple 2D images. With augmented reality (AR), this is becoming not only possible, but more and more frequent. While augmented reality has many possible uses – much like artificial intelligence (AI) and virtual reality (VR) – one of the common goals of retailers leveraging the technology is to merge eCommerce with bricks-and-mortar in a way that gives shoppers even more convenience than ever before. This…

READY FOR THE MOTHER’S DAY SHOPPING RUSH? HERE’S HOW TO IMPLEMENT SEASONAL PROMOTIONS AND COUPONS ON AMAZON.

READY FOR THE MOTHER’S DAY SHOPPING RUSH? HERE’S HOW TO IMPLEMENT SEASONAL PROMOTIONS AND COUPONS ON AMAZON.

Mother’s Day is quickly approaching and with the holiday comes a surge of online shoppers on Amazon searching for that perfect gift for Mom. It is estimated that American consumers spend over $21 billion on Mother’s Day gifts annually, with a steady increase in online purchases. Whether it’s for convenience, a specific gift idea, or a mom that lives far away, many shoppers will be turning to Amazon in the coming weeks to search for and purchase their Mother’s Day gifts. Are you ready for Mother’s Day? Consider the following tools and…

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out.

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out.

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out As an Amazon advertiser, it is a critical practice to actively manage your campaigns and audit them frequently for inconsistencies, information regarding which of your products are performing best, and clues surrounding areas of improvement or optimization. Without this high-touch approach to advertising, your PPC campaigns could be sitting stagnant, using up your budget with little return. If you have Amazon PPC campaigns that have been running for a…

geekspeak Hosts Second Annual ‘Hack for Good’ Hackathon

geekspeak Hosts Second Annual ‘Hack for Good’ Hackathon

Coders, marketers and environmental enthusiasts united this past weekend, March 9-10, at the geekspeak Commerce head office in Whitby, Ontario to compete in a 36-hour hackathon. Hack for Good: <CODE/GREEN> saw 10 teams develop working apps that focused on a range of environmental topics including recycling, carpooling and food waste to name a few.   The Basics: What is a Hackathon? A hackathon is a marathon-like coding challenge, typically lasting anywhere from 24 hours to several days, in which technical developers, designers and marketers work together in teams to develop…