Prime Day 2018: How to Prepare Your Business for Amazon’s Big Day

Prime Day 2018: How to Prepare Your Business for Amazon’s Big Day

Often referred to as “the Black Friday of Summer,” Amazon Prime Day is an annual Amazon-wide sale available to Prime members that takes place mid-July and features promotions across thousands of items sold on the online marketplace. While the exact date of Prime Day 2018 has yet to be confirmed by Amazon, we estimate this year’s event will take place July 10-11, with the first deals launching as early as July 9. Established in 2015, Amazon Prime Day has become a global phenomenon for both businesses and consumers. On the…

Can Augmented Reality (AR) take eCommerce to a new level? Here’s how pioneering companies are already doing just that.

Can Augmented Reality (AR) take eCommerce to a new level? Here’s how pioneering companies are already doing just that.

Imagine being able to extend the shopping experience into a consumer’s home, virtually, allowing them to experience your products as more than a set of simple 2D images. With augmented reality (AR), this is becoming not only possible, but more and more frequent. While augmented reality has many possible uses – much like artificial intelligence (AI) and virtual reality (VR) – one of the common goals of retailers leveraging the technology is to merge eCommerce with bricks-and-mortar in a way that gives shoppers even more convenience than ever before. This…