Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out.

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out.

Are you getting the most out of your Amazon Ads? Here’s how to perform your own campaign audit and find out As an Amazon advertiser, it is a critical practice to actively manage your campaigns and audit them frequently for inconsistencies, information regarding which of your products are performing best, and clues surrounding areas of improvement or optimization. Without this high-touch approach to advertising, your PPC campaigns could be sitting stagnant, using up your budget with little return. If you have Amazon PPC campaigns that have been running for a…

geekspeak Hosts Second Annual ‘Hack for Good’ Hackathon

geekspeak Hosts Second Annual ‘Hack for Good’ Hackathon

Coders, marketers and environmental enthusiasts united this past weekend, March 9-10, at the geekspeak Commerce head office in Whitby, Ontario to compete in a 36-hour hackathon. Hack for Good: <CODE/GREEN> saw 10 teams develop working apps that focused on a range of environmental topics including recycling, carpooling and food waste to name a few.   The Basics: What is a Hackathon? A hackathon is a marathon-like coding challenge, typically lasting anywhere from 24 hours to several days, in which technical developers, designers and marketers work together in teams to develop…

Selling Products on Amazon? 5 Reasons Why Your Brand Needs an Amazon Advertising Strategy

Selling Products on Amazon? 5 Reasons Why Your Brand Needs an Amazon Advertising Strategy

With more and more online shoppers turning to Amazon to search for and purchase products every day, there is a higher expectation for quality content and more competition than ever before. If you are a brand that is currently selling on Amazon, then you know first-hand that this is true. Last week, we wrote about a new update to Amazon PPC ad placement that changes the way advertisers leverage Amazon as a strategy, and can lead to massive returns.   If you are not already advertising on Amazon, it is…