The task of selling products on Amazon can be a challenging one. Chances are if you are reading this article and are interested in Amazon A+, you already know this – because you have experienced the level of effort and determination it takes to craft a quality product and sell it successfully. The strategic presentation of your brand and products to your buyers online – and on Amazon specifically – is a critical step in the selling process. According to research, over 50% of consumers in the United States use Amazon as a first step when searching for a product.
With quality Amazon product SEO and an exceptional Amazon A+ page to support your product listing, the sales numbers continue to speak for themselves. Amazon A+ content has been proven to boost sales, according to Amazon, by 3-10% on average.
SO… WHAT IS AMAZON A+ AND HOW WILL IT HELP ME DRIVE SALES?
Amazon A+ content is a long-form product page that lives below your basic listing and enhances your product’s story through lifestyle imagery, feature breakouts and the ability to create a narrative that speaks to potential buyers. Single product vendors and large-scale retailers alike can benefit from this custom content that brings a brand to life and helps shoppers envision themselves using your products.
IS AMAZON A+ RIGHT FOR ME?
The short answer to this question: Yes.
Our experience in creating hundreds of Amazon A+ pages for small to large-sized Amazon Vendors, tells us that A+ content has immense value.
If your goal is to drive sales on Amazon through high-quality, strategic Amazon product listing optimization, we can help.
AMAZON A+ PAGES: THE DETAILS
Design: Amazon A+ is similar to third-party Amazon Enhanced Brand Content (EBC) in terms of its overall purpose and design capabilities. Where Amazon EBC offers full templates for easy design as well as modules that lead to creative flexibility, Amazon A+ is all about the modules with the addition of interactive elements like comparison charts that further enhance your product’s story against a lineup of similar offerings.
Content: Amazon A+ content typically includes a narrative that introduces the brand and product, a selection of features and benefits, a product comparison chart outlining other brand offerings, and high-resolution imagery showcasing the product in different situations.
What You Need: A product, an Amazon Vendor Central account, and a rockstar team of copywriters and designers who understand how to sell.
LET’S GET STARTED ON YOUR AMAZON A+ CONTENT!
Amazon basic listings are just that… basic. While required, and optimizable with strategic copy and imagery that enhance your product, the best way to fully maximize your Amazon listing is with the customized storytelling capacity of Amazon A+. That being said, it is not enough to throw together a one-pager and hope for results. There are specifics to Amazon A+ content and we are the specialists.