Is Amazon Changing Its Ad Placement? What This Means for Amazon Advertising and Advertisers

Is Amazon Changing Its Ad Placement? What This Means for Amazon Advertising and Advertisers

Anyone selling on Amazon knows that it is not only a great marketplace to showcase your products, but it’s also very competitive. Sellers on the platform, especially those leveraging Amazon advertising management services, have often taken advantage of Amazon’s Sponsored Product and Headline Ad features to grow sales. These features have seen some changes through the years and it seems new updates may be on the way.     Amazon has changed its ad placement for both Sponsored Product Ads and Headline Ads.   A quick view on Amazon today…

AMAZON A+: ENHANCE YOUR AMAZON DETAIL PAGE WITH CONTENT THAT SELLS

AMAZON A+: ENHANCE YOUR AMAZON DETAIL PAGE WITH CONTENT THAT SELLS

The task of selling products on Amazon can be a challenging one. Chances are if you are reading this article and are interested in Amazon A+, you already know this – because you have experienced the level of effort and determination it takes to craft a quality product and sell it successfully. The strategic presentation of your brand and products to your buyers online – and on Amazon specifically – is a critical step in the selling process. According to research, over 50% of consumers in the United States use…