Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Visual Commerce: How to Enhance Shoppers’ Online Experience with Captivating Imagery

Online Shopping and the Importance of Visual Media   When considering the number of products are available online for purchase and the number of retailers competing for sales and customer loyalty, it’s obvious that a great first impression is essential. While accurate and engaging copy is important, product photos are necessary to truly capture customer attention at first glance. Research shows that visuals are the most influential factor affecting a consumer’s purchase decision.   Great images bring written product descriptions to life. Once a potential customer has arrived at your…