Ready. Set. Scale: How we’re changing ecommerce merchandising with Natural Language Generation (NLG)

Ready. Set. Scale:  How we’re changing ecommerce merchandising with Natural Language Generation (NLG)

To understand why natural language generation (NLG) is on the cusp of becoming the new standard in ecommerce merchandising, you need to understand the concept of natural language.  In the simplest of terms, NLG is a form of Artificial Intelligence; a sub-field of computer science that draws raw data, interprets it, and then presents it back to us not in specs, statistics or graphs but in remarkably articulate human language.   While this in itself is extraordinary, it’s the high rate of speed and staggering volume of product data that…

Shoppable Video: Coming to a Screen Near You

Shoppable Video: Coming to a Screen Near You

Competition is fierce when it comes to ecommerce, and retailers need to stay ahead of the curve to remain competitive with today’s consumers. The relevance of video is growing as the number of platforms, services and devices available to consumers increases. This growth has lead to more interactive ways to communicate with consumers, such as an unobtrusive yet engaging option known as shoppable video.     The Rise of Video Content   The use of video content itself is nothing new; many retailers have implemented some form of it already….