Selling on Amazon? Here’s why you should include Enhanced Brand Content (EBC) pages in your product listing!

Selling on Amazon?  Here’s why you should include Enhanced Brand Content (EBC) pages in your product listing!

Amazon’s EBC (Enhanced Brand Content) pages provide sellers with the ability to provide their customers with enhanced content and images to help influence their buying decisions. Previously available by invite only, Amazon has now made EBC pages avaiable to all third-party sellers. EBC pages provide sellers with the ability to showcase additional product content using one of five templates, similar to Vendor Central and Vendor Express A+ pages. With its growing availability, jumping on EBC content now before it becomes the norm (or potentially, the requirement), will give your product…

The Big Shift Towards DTC (Direct-to-Consumer) Selling

The Big Shift Towards DTC (Direct-to-Consumer) Selling

Direct-to-Consumer (DTC) selling in the world of retail can be a game changer for any manufacturer whose brand carries clout. For big brands such as Coach, Nike and Michael Kors, choosing DTC selling packs a lot of value as it preserves their brand integrity and allows them to control how and when their products are marketed.  For consumers, it’s all about having access to the latest styles, customized offers and superior customer service.   DTC eliminates the third-party retailer and allows manufacturers to market and sell their products directly to…