Mobile Ecommerce and Beacons: Where Online and Offline Shopping Coexist

Mobile Ecommerce and Beacons: Where Online and Offline Shopping Coexist

Beacons offer a relatively new and innovative way for retailers to communicate with customers through their mobile devices, bringing online and offline shopping together. While online shopping is continually growing, most retailers are omni-channel; beacon technology helps to bridge the gap between the various shopping channels for a highly personalized experience. Apple was the first company to bring beacon technology mainstream with iBeacon. Apple’s iBeacon is built into its devices and iOS7 mobile operating system, however third party manufacturers have built beacons that can send iBeacon messages to Apple devices….