Conversational Commerce and The Rise of Chatbots–Automation with a Personal Touch

Conversational Commerce and The Rise of Chatbots–Automation with a Personal Touch

While mobile devices have always served as tools for communication, the way we interact with these devices is quickly changing. Personal calls and texts are commonplace activities but more and more, online time is spent in communication between consumers and retailers. Increasingly, new tools are allowing brands to communicate with customers through mobile devices in new, innovative and personalized ways.       The idea of conversational commerce, coined by Uber’s Chris Messina, speaks to this growing trend of communication between businesses and consumers through messaging apps. Rather than just clicking…

Ecommerce Trends – The 2017 game changers!

Ecommerce Trends – The 2017 game changers!

It’s another bright and shiny new year, and ecommerce continues to evolve with new and innovative trends. Online spending is growing and is expected to exceed $400 billion per year in the U.S. by 2018 and nearly $40 billion in Canada by 2019. In order to actively engage customers and stay ahead in today’s competitive market, consider the following game changers affecting ecommerce in 2017.     Mobile Engagement   While consumers have been using their smartphones and tablets to shop online for a while now, to date they’ve been…