Now Playing: Harnessing live streaming to grow your e-commerce sales

Now Playing: Harnessing live streaming to grow your e-commerce  sales

With all the new technologies available to help e-commerce stores grow sales, perhaps the easiest to implement is live streaming video. It’s a measurable and cost-effective option that lets you tell consistent brand and product stories while explaining product benefits and offering click-to-buy convenience.   Apps from the likes of Meerkat and Periscope make it possible for just about anyone to create a live streaming video. Since its acquisition by Twitter, Periscope has become a popular vehicle through which to live stream video to a Twitter feed and allow real…