Bro: Millennials are turning eCommerce on its head. Here’s how to reach these shoppers!

Bro: Millennials are turning eCommerce on its head. Here’s how to reach these shoppers!

Millennials are becoming the single most influential generation in the ecommerce universe. In the U.S., millennials (now aged 18 – 35) comprise more than half of online shoppers. In Canada, one in five shoppers in that age group made a purchase from a mobile phone. In Europe, 78% of millennials chose to purchase from one retailer over another based purely on delivery options. Some known facts: millennials like to browse in-store, then seek out the best price online. They’re won over with the cheapest delivery options. They want to buy…

The BIG round up! Site add-ons that are helping sellers build better online stores.

The BIG round up! Site add-ons that are helping sellers build better online stores.

Major DIY ecommerce platforms such as Shopify and Bigcommerce have extensive app stores offering hundreds of add-on applications designed to help merchants build more successful online stores. From inventory and shipping management to customer service and cart abandonment, the focus of these applications is to help sellers drive sales by improving their online store. Although not exhaustive, here are some apps that can help an ecommerce store drive purchases and boost revenue: Product Description Generator A downside to operating an online store is the necessity to describe every single product…

5 Principles of In-Store Retail Merchandising that Apply to Online Stores

5 Principles of In-Store Retail Merchandising that Apply to Online Stores

The line between online and offline shopping is becoming increasingly blurred as shoppers use both in tandem to fulfill their needs. Smart retailers know that, despite the two being separate entities, shared merchandising principles exist between them. Here they are; Principle 1. Think about product placement as the first item of importance.  Brick-and-mortar stores are familiar with the importance of strategic product placement, with supermarkets being especially savvy at this. Consider the last time you went grocery shopping: Produce is placed at the front of the store so shoppers will fill…

Will the Apple Watch change the e-commerce landscape? It already is!

Will the Apple Watch change the e-commerce landscape? It already is!

Apple wasn’t the first to launch a pairable-wearable – Pebble and Samsung beat them to the punch with smartwatches and Google introduced Google Glass in 2012 – but Apple’s ability to popularize existing technology is legendary. Its introduction of the Apple Watch in early 2015 has developers and e-commerce giants scrambling to create apps focused on the very next thing that wearers are likely to desire. Smartwatches, where touching and tapping take over from scrolling and clicking, will change the very nature of the online shopping experience. With customers able…

Want to improve usability on your e-commerce site? Psst…Pay attention to your product Taxonomy!

Want to improve usability on your e-commerce site? Psst…Pay attention to your product Taxonomy!

Product Taxonomy Product taxonomy organizes merchandise into hierarchies and categories to help customers search and browse items using both drop-down menus and left-hand navigational bars. A well-designed taxonomy keeps the user’s needs front and centre, taking into account how they typically search or browse for products. When looking at your existing taxonomy, or when designing a new system, keep in mind that there will never be one “right” taxonomy for any set of products. Your customers are a diverse group and are likely to browse and search using their own…