Wait, What..? Gamification in eCommerce? Yes, it’s a sure win!

Wait, What..? Gamification in eCommerce? Yes, it’s a sure win!

Gamification – or the use of the principles and mechanics of gaming in non-gaming contexts – is all around us. It appeals to our desire as human beings to establish rules, create winners and losers, and compete and collaborate. It gives us levels to achieve, quests to complete, points to garner, and rewards to win. But, is there a real opportunity for ecommerce application? We say yes! Let’s take a look at how gamification is implemented to help boost ecommerce sales: Create Your Own Reward Simplistic but true, research has…

Launching your online store in 2016? Here is what you should be doing now.

Launching your online store in 2016? Here is what you should be doing now.

There are a lot of decisions involved with the launch of an online store and focusing your attention on some of the more important aspects of ecommerce can save you time, money, and frustration. Here are the key areas to consider: 1) Picking Your Online Platform The first decision should focus on the type of online platform appropriate to your business. There are basically three options: – Build your own ecommerce platform; – Use an existing online marketplace like Etsy, Amazon, eBay; – Set up with an ecommerce site such…

Shopping on the new Apple TV; a game changer? We’re about to find out.

Shopping on the new Apple TV; a game changer? We’re about to find out.

On September 9, 2015, Apple launched its latest iteration of the Apple TV. It has all the usual bells and whistles you’d expect from Apple – a remote control that lets you “swipe” quickly through lists, Siri’s voice command feature, and so on – but the big news for ecommerce is the ability to download retailer apps.   We’ve grown to accept that there are apps for just about everything on our mobile devices. Order a meal, learn a language, play a game, buy a pair of shoes; there are very…

So what, I don’t have great product photos? No BIG deal right? Wrong!

So what, I don’t have great product photos? No BIG deal right? Wrong!

So, your site is designed, product descriptions are written, the shopping cart is all ready to go, so what if you don’t have great photos? No big deal right?  Wrong! It is a very big deal. Not having clear, original, and professional-looking photography could make the difference between a purchase and a pass in your online store. The Touchy/Feely Syndrome When you go to a physical store to buy something, typically you want to see it. There are very few occasions, if any at all, when you’d be willing to…

Should you outsource your product content creation? Yes! Here are 4 great reasons why.

Should you outsource your product content creation? Yes! Here are 4 great reasons why.

Great content should feel natural. It is clear, concise, and compelling. Expertly presented, it helps convert browsers into buyers. But producing polished, informative content for your e-commerce store on a regular basis takes an enormous amount of time and know-how. Fortunately, help is at hand! Here are four reasons why you might want to consider outsourcing this vital piece of your e-commerce marketing strategy: 1) Increase cost effectiveness Professional, well-written content will drive clicks and conversions. But it’s not just about writing. In today’s competitive environment, e-commerce sites need graphics,…

How can SEO drive your e-commerce business?

How can SEO drive your e-commerce business?

Search Engine Optimization: Why are these three words so important to your e-commerce business? Not optimizing your site content and product descriptions for search engines such as Google, is a bit like not bothering with a sign or a window display for a physical store. There’s no point in selling your products online if no one can find them. Let’s look at three components of SEO that can help drive potential buyers to your e-commerce store: Keywords are essential in matching your product with a buyer. The more specific the…

5 Things to Consider for Seriously Seductive Product Descriptions

5 Things to Consider for Seriously Seductive Product Descriptions

When a customer has to rely on a picture and a few words to make a buying decision, product descriptions become crucial. It’s no longer enough to just describe the product’s features. That short description needs to engage, connect, and sell. Consider these five strategies when developing your ecommerce product descriptions:   1) Know your buyer persona. Developing a buyer persona, or profile of your target customer, results in more cost effective and stronger marketing. Rather than targeting everyone in general but no one in particular, gather as much information…